Throughout Dunlap Marketing’s 22 years, there is one question we are very accustomed to hearing – what is the best way to make cold calling work? While this sounds like a simple question, it’s not always a simple answer.
The Best Way to Make Cold Calling Work
The truth is, cold calling absolutely works; however, as with any marketing campaign, cold calling works best when used in conjunction with other forms of marketing (ie: email, social media, etc.).
To dig deeper and to get more specific, cold calling works best with a strategic plan. Let’s play a quick game –
Would you rather spend your marketing dollars calling into random companies who may or may not (likely, not) be interested in your product / service OR would you rather spend that same money calling a customized list of companies who match your target prospects? I think I can guess your answer to this question.
Hungry for more on how to build a database?
How about this – would you rather spend money and time calling into prospects without a clear direction for your call OR would you rather spend time and money having productive conversations with prospects, always having a defined next step? Again, I’m going to assume you’d prefer the latter! And if not, why in the world are you wasting your time reading this article?!
Trying to figure out how to write a telemarketing script? We can help with that!
In a nutshell, the two best ways to make cold calling work are to incorporate it as one component of a larger marketing campaign and to approach it with a strategic plan.
For more information, please reach out to Dunlap Marketing.
Mike Dunlap – firstname.lastname@example.org – 281.496.9870 x. 140
Kaitlin Dunlap Cuevas – email@example.com – 281.496.9870 x. 180