Quality Control is Important with Telemarketing / Teleprospecting

For our clients, appointment setting phone calls are recorded and saved. Dunlap Marketing has found that because of this process, we gain more client renewals. As a result, there are a number of benefits. Client Benefits: Dunlap management is able to verify that a proper appointment has been set, and that all necessary qualifying questions […]

Why is Cold Calling Important?

Cold calling has a very specific purpose, and often, its purpose is forgotten. It’s not forgotten because it’s unimportant – it’s forgotten because most sales people don’t like doing it. As a matter of fact, telemarketing and cold calling remains an import discipline to apply to any sales role. In many business-to-business sales organizations, old […]

The Best Way to Make Cold Calling Work

Throughout Dunlap Marketing’s 22 years, there is one question we are very accustomed to hearing – what is the best way to make cold calling work? While this sounds like a simple question, it’s not always a simple answer. The Best Way to Make Cold Calling Work The truth is, cold calling absolutely works; however, […]