28-Sep-07 3:45 PM CST

Qualified Telephone System Leads - Preview Before You Purchase

Dunlap Marketing has served the telephone system industry since 1996, producing qualified telephone system lead opportunities. In July of 2007 we launched a new telephone system lead service that has dramatically changed the way phone system dealers receive our leads. In selected areas, Dunlap Marketing now allows dealers the ability to preview each phone system lead prior to making a purchasing decision on a particular lead.

How we produce the leads – All of our leads are produced by making outbound telephone calls, we call it teleprospecting. We do not subscribe to lead services that include new movers, building permit lists, and new business openings. The only way we can identify a qualified telephone system lead is to call into the company and ask decision makers or influencers if they plan to replace or upgrade the current telephone system. This method of prospecting is old fashion (cold calling), but our phone system dealers say that these leads commonly have fewer competitors involved in the selling process.

Key content of each lead – Once a qualified opportunity is identified we ask key questions to the prospect, such as:

* What type of phone system do they currently have

* How many phone stations

* Why is change occurring

* When will the change take place

All of this information along with the decision makers name and company contact information is provided to you once you purchase a lead.

Service offering – Once phone system leads are identified and buy cycle time frames have been shortened, an email will be sent to you that includes a preview of the content of each lead that is available. Preview information includes the current phone system in place, the number of telephone stations, expected buy cycle time frame, summary comments and the pricing for each lead.

Purchase a lead – All you need to do is reply to the email indicating the lead number(s) that you want to purchase. Give us authorization to process the lead charge(s) to your credit card on file, and then we will email the complete lead file to you.

Pricing – Pricing is based on a few key components, primarily the size of the opportunity based on the number of phone stations and the amount of time remaining until the prospect intends to make a buying decision. Each lead will have a base price that you will pay prior to receiving each lead. In some instances there will also be a small percentage of commission that will be paid to Dunlap Marketing when you sell a phone system to the prospect. Note that the commissions are only due if you sell services to the company.

Contact information: Mike Dunlap at 281-496-9870 x140, email miked@dunlapmarketing.com or Contact Us today!