Dunlap Marketing RSS Feed

The Price of Business Radio Show Interview

Tue, 24 May 2011 21:00:00 GMT

The "Price of Business" radio show powered by CBS radio 650 in Houston, TX recently invited Mike Dunlap to be a guest on the show. Included in this article is a 10 minute interview that provides an overview of how Dunlap Marketing leads a new client throught:

Feeding and keeping the sales process moving
Setting proper expectations of outcome
Key steps to proper implementation of a campaign

It becomes evident that with over 15 years of experience, clients receive a very truthful and committed effort from Dunlap Marketing as they work together in creating qualified selling opportunities.

(click on the MP3 file below to listen to the interview)

24-May-11 4:00 PM

Bank Customer Interview

Mike Dunlap - noemail@dunlapmarketing.com — Mon, 24 Jan 2011 21:00:00 GMT

The following article is a summary of an interview conducted with a Dunlap Marketing banking customer last month.

Client Overview – This banker has been a customer of Dunlap Marketing for 4 ½ years and has received approximately 400 appointments with Houston businesses. Target annualized revenues for these businesses ranged from $1M to $10M.

What is the most significant way you bring new business customers into the bank? “By far and away a major contributor is with Dunlap Marketing appointments. Understand that there are numerous ways that I bring in new customers, but one of the most important is Dunlap Marketing because we are able to control the size and type of company that we are most interested in. The meetings you set up are almost always with companies that have banking needs that best match the services that my bank excels in providing.”

After all the years you have used Dunlap Marketing services, how do you justify the continued cost of our services? “Good question as I have to regularly justify the expense. The nice thing is the program is self-funding. What I mean is that the profit we generate from Dunlap Marketing generated clients easily pays for many months of future appointments. Fee income from a single $1M deal will pay for a year of Dunlap Marketing services.”

Can you give me an example of how a single new client will pay for a year of our appointments? “On a funded loan of $1M, the bank fee is about 1 point. This income will pay for almost 90 additional appointments from Dunlap Marketing. This does not even factor in the income we will earn on other services that I will provide to the client; for example deposits.”

On average, what type of success do you have with the actual meetings that you attend resulting from Dunlap Marketing appointments? “Every banker approaches this question differently. Historically, for me, I try to quickly assess whether there is a fit between the company and my bank. If there isn’t, I’m not going to pursue a loan packet, even if the company is interested in us. I see no reason to waste their time or my time. I probably lose 20% of my meetings because of this. However, if I feel the company has an approvable request, I will go after them aggressively. These represent about 25% of my Dunlap Marketing meetings.”

Of the 25% that you go after, what type of success do you have with them? “Almost 100% of them will actually submit a loan package and almost every one will be approved by the bank. Of all the approved loans, I will actually fund 80% of them. This goes back to being selective during early stage conversations with the companies I meet with.”

On a day-to-day basis, what do you like most about your relationship with Dunlap Marketing? “Flexibility……..our bank is able to select specific type and size of businesses to call, we are able to have you shift from one branch to another within a moments notice, and we are able to adjust the flow of appointments on a weekly basis.”

For more information on appointment setting services for business bankers, contact Mike Dunlap at (281) 496-9870 x140 or email: miked@dunlapmarketing.com

24-Jan-11 3:00 PM

It's the Season for Selling

Mike Dunlap - noemail@dunlapmarketing.com — Mon, 22 Nov 2010 22:00:00 GMT

The holiday season is a retailers lifesaver and there is no reason why it can’t be the same for your business too. Traditionally business-to-business marketing and prospecting is almost non-existent during the holiday season. However, there are some very productive business days remaining in 2010. Get a jump on your competition and consider some of these examples as ways to help advance the sales process and retain existing customers.

Customer list updates: make sure you have the correct contact information including any changes in decision maker name – make sure emails addresses are captured. Once done there are always reasons to reach out to these very important contacts.

Prospect list updates: the same as your customer list, make sure you have the correct decision maker and email address identified – this is also a great time to update their current solution (the product or service you would like to replace), their satisfaction level and timing for replacement.

Satisfaction surveys: take advantage of the relaxed holiday atmosphere to ask your valued customers if you are meeting their needs. It is priceless to understand their satisfaction level and to know the possible areas where you can improve. You can also ask what their upcoming plans are, making sure you are part of their future planning. If done properly you can also promote your other products and/or services.

General informational gathering: general mining of information inside targeted accounts (customers or prospects) that assist in the advancement of your selling efforts, such as identifying additional contact names and emails. Again, there is always a reason to reach out to key contacts.

These are just a sampling of what Dunlap Marketing can do for you. Interestingly most decision makers and managers are working during the holiday season, except for 11/24, 11/25, 11/26, 12/23, 12/24, 12/30 and 12/31. This leaves 23 business days before year-end that should be productive. Data indicates that over 82% of key contacts will be in the office. What makes this time of the year great is people are typically in a good mood as a result of the holiday season; therefore they are more willing to share information with you.

Once you capture all the updated information, if used properly, you can get a wonderful jump-start on 2011 sales development. Having current data allows you to communicate more effectively with your customers and prospects. Knowing what their current satisfaction level is is a great way to prioritize your sales efforts.

For ideas on how to develop a customized calling program specific to your needs and budget, contact Mike Dunlap at (281) 496-9870 x 140 or email miked@dunlapmarketing.com

22-Nov-10 4:00 PM

Business Banking – Finding Good Companies That Need Loans

Mike Dunlap - noemail@dunlapmarketing.com — Mon, 27 Sep 2010 20:00:00 GMT

Business Banking – Finding Good Companies That Need Loans

If your bank is currently lending to businesses and if your bankers are looking for companies to lend to, have Dunlap Marketing set qualified appointments for your bankers to meet with these businesses.

Bank officers are generally good at communicating with existing customers, but they might not have the interest, experience or the time to self generate and develop potential prospects. New commercial banking prospects need to be identified, called and qualified before an appointment with the decision maker is set; this requires time and effort to accomplish. Most often this is the least favorite activity for a banker to do. This is where Dunlap Marketing’s expertise comes in because we work as an extension of your bank and we have the professional calling skills to get your bank officers in the door to meet with businesses that are interested in learning about your bank.

Dunlap Marketing will assist you in targeting your specific commercial banking prospects, we will identify who the decision maker is, and we will make the necessary phone calls. Our goal is to speak with the decision maker, ask basic questions to determine potential need for bank services and then set time and date appointments for your bank officers to meet with the company. Once the appointment has been set we will document the conversation and e-mail you the necessary information for your bankers to review prior to meeting with the company.

When prospecting, it is common to identify needs for: LOC’s, deposits, real estate loans, equipment financing, cash management, SBA loans, accounts receivables financing, and merchant services. It is also common for us to speak with a business owner who simply wants to establish a better and more responsive banking relationship.

If you are a small local bank, we provide you with the marketing resources that larger competing banks implement in the marketplace. We provide you with the results of an expensive marketing department without the high cost of maintaining it in-house. We schedule appointments for the bankers to meet with business owners to discuss commercial banking needs.

If you are a large bank, we give you the power to accomplish multiple tasks while spending your time meeting with companies who are ready to consider change. Behind the scenes we are doing the necessary cold calling and business development to create those opportunities that become tomorrows appointments. As a result you are able to meet quotas set forth by the bank.

In the competitive market of business banking, put your bank in front of good qualified companies that are considering change. Telephone based prospecting phone calls is an effective way to go one-on-one with decision makers to let them know your bank is interested in learning about their business banking needs. With businesses having many banking options, make it easy for them to select your bank.

Contact Dunlap Marketing and learn exactly how we can develop an appointment setting program that targets the specific companies you wish to market your bank to. Click to read about our low risk trial program.

27-Sep-10 3:00 PM

Bank Marketing Information

Mike Dunlap - noemail@dunlapmarketing.com — Fri, 05 Feb 2010 20:00:00 GMT

How To Build More Business Banking Relationships (12/15/08)

There seems to be many questions about the economy and how business and banking will handle the challenges in the New Year. Amidst the economic uncertainties, local and regional banks have a tremendous opportunity to add new business accounts.

How does a bank make the most of this opportunity? Make it known who your bank is......a secure institution and make known your offer.....you have great deposit rates and you have money to lend. Know who your business prospects are.....be very specific about the size and type of companies you wish to attract. Reach out to these businesses.....let them know that you want to earn their business.

At Dunlap Marketing we know how to put your bankers in front of business owners, and we hope to have a conversation with you to discuss a game plan.

Get more and expect more out of your business bankers. This ARTICLE talks about the need to prospect for new business and it offers solutions about leveraging your bankers' time. You will see that you can get more and expect more from them.

Give us three months to prove that we can make a difference in Dunlap Marketing 's ability to add more business clients in 2009. Ask about our 90 day low risk and low cost trial program.

Best ways to reach us are:

Phone: (281) 833-3000 ext 140 Email: miked@dunlapmarketing.com

All the best,
Mike Dunlap
President

(281) 496-9870 ext. 140

5-Feb-10 2:00 PM

Bank Marketing Information

Mike Dunlap - noemail@dunlapmarketing.com — Fri, 05 Feb 2010 20:00:00 GMT

More Commercial Bank Clients - We Can Help (01/08/09)

There are many questions about the economy and how companies will handle business challenges in 2009. Amidst the economic uncertainties, local and regional banks have a tremendous opportunity to add new business accounts.

How does a bank make the most of this opportunity?

Make it known who Dunlap Marketing is.....a secure bank institution
Make known your offer.....you have great deposit rates and you have money to lend
Know who your business prospects are.....be very specific about the size and type of companies you wish to attract
Reach out to these businesses.....let them know that you want to earn their business

At Dunlap Marketing we know how to put your bankers in front of business owners, and we hope to have a conversation with you to discuss a game plan.

"Out of all the marketing programs that our bank uses, Dunlap Marketing has been the most productive tool we use in identifying new commercial customers." 1/6/09 Austin, TX

We are very professional while representing your bank. Click HERE to read testimonials from our bank customers.

Get more and expect more out of your business bankers in 2009. This ARTICLE talks about the need to prospect for new business and it offers solutions about leveraging your bankers' time. You will see that you can get more and expect more from them.

Give us three months to prove that we can make a difference in Dunlap Marketing 's ability to add more business clients in 2009. Ask about our low risk / low cost trial program.

Best ways to reach us are:

Phone: (281) 833-3000 ext 140 Email: miked@dunlapmarketing.com

All the best in 2009,
Mike Dunlap
President

5-Feb-10 2:00 PM

Bank Marketing Information

Mike Dunlap - noemail@dunlapmarketing.com — Fri, 05 Feb 2010 20:00:00 GMT

You Might Need Us, You Just Don't Know it Yet (05/21/09)

Amidst the economic uncertainties, local and regional banks have a tremendous opportunity to add new commercial accounts.
Agressively pursue companies that you want to provide banking services to.

Target the "right type" of companies that fit into your banking model - commonly identified by annual revenue, business type and geography
Promote traditional business banking services such as deposits, equipment lending, LOC's, and merchant services

Good companies need a good bank, especially in challenging times. Dunlap Marketing has the experience needed to identify these companies and set appointments for your bankers.

This approach to business development is time tested. It is also a consistent and long-term solution to building a profitable bank. Now is the best time for implementation.

I hope to talk to you soon.

In 2008 we did more than 6,000 hours of banker appointment setting, and we scheduled thousands of meetings for our bank clients. Click HERE to learn the details of what we do, why banks use our services, and Dunlap Marketing's qualifications.

"Out of all the marketing programs that our bank uses, Dunlap Marketing has been the most productive tool we use in identifying new commercial customers." 1/6/09 Austin, TX

We are very professional while representing your bank. Click HERE to read testimonials from our bank customers.

Give us a try, let us to prove that we can make a difference in Dunlap Marketing 's ability to add more business clients. Ask about our low risk / low cost trial program.

For information contact Mike Dunlap

Phone: (281) 496-9870 ext 140 Email: miked@dunlapmarketing.com

Mike Dunlap
President

5-Feb-10 2:00 PM

General Marketing Information

Mike Dunlap - noemail@dunlapmarketing.com — Fri, 05 Feb 2010 20:00:00 GMT

Keep Your Business Strong During Slow Economic Times (12/08/08)

Take advantage of a way to combat the economic challenges that businesses are confronted with today. As 2008 comes to a close, prepare Dunlap Marketing for the New Year. All indications say that 2009 will contain plenty of business challenges. Plan now to strengthen your company by making sure you retain your current customers and possibly sell additional services to them.

Keep your business strong during a slow economy. While it is normal to strategize on how you are going to identify new client acquisition, don't forget to also look inside your own customers as a way to grow. A good way to do this is by conducting a retention survey.

There are 3 key reasons for contacting your customers:

Make sure they are pleased with your services and if they are not, find out why
Let them know you appreciate their business
Determine if there are additional services that you can provide to them

You need to know the answers to these questions. To learn more click here. You can also call me at (281) 833-3000 ext 140 for more information.

I wish you a wonderful holiday season and a very successful New Year. Please let me know if Dunlap Marketing can be of assistance to you.

Sincerely,
Mike Dunlap

5-Feb-10 2:00 PM

General Marketing Information

Mike Dunlap - noemail@dunlapmarketing.com — Fri, 05 Feb 2010 20:00:00 GMT

Your Sales Success Is Critical (01/30/09)

Realizing that you have inquired into Dunlap Marketing's services in the past, I would like to update you on our success. Next month we will celebrate our 13th year in business. Why is this important?

Dunlap Marketing is different. We take the time to build a partnership with our clients because, after all, no one knows Dunlap Marketing better than you do. We also feel that after 13 years in an industry where many come and go, we know a lot about being successful. With the beginning of a new year full of economic challenges, let Dunlap Marketing be part of the reason why Dunlap Marketing has a great 2009.

We "Listen Up" and let you "Listen In" One unique difference between Dunlap Marketing and other call centers is our emphasis on a partnership. We directly involve our clients in the final phase of training. We ask you to remotely monitor our staff during the kickoff of your campaign. After a 20 to 30 minute monitoring session, you talk (via conference call) with our staff to debrief and offer suggestions. We do this for the first few rounds of calls. This unique approach allows Dunlap Marketing to be extremely effective at getting results for you. Our TRIAL PROGRAM is a good way to see how Dunlap Marketing will make a difference for Dunlap Marketing .

Hear what our clients say about us "This is our first venture into seeking out call center services. You and the Dunlap Marketing team have earned us 5 times the amount we are paying you!" Click to read more TESTIMONIALS.

We hope to earn your business. Your sales success is important to us. Please let us know if we can assist.

All the best in the New Year,

Mike Dunlap

(281) 496-9870 ext. 140

5-Feb-10 2:00 PM

General Marketing Information

Mike Dunlap - noemail@dunlapmarketing.com — Fri, 05 Feb 2010 20:00:00 GMT

Generate More New Business (08/06/09)

You have contacted Dunalp Marketing in the past, inquiring about our appointment setting or lead generation services. At some point we hope to have the opportunity to support your business development efforts.

Our latest success story came last week when a current client called to say, "we had high expectations when we asked Dunlap Marketing to expand appointment setting services into two new markets, and you have exceeded our expectations with results."

You can grow your business during this economic climate. Let Dunlap Marketing exceed your expectations.

We let you "Listen In" One unique difference with Dunlap Marketing is our emphasis on a partnership. We directly involve our clients in the final phase of training. In doing this we ask you to remotely monitor phone calls during the kickoff of your campaign. After a monitoring session, you debrief the staff and offer suggestions for improvement. We do this for the first few rounds of calls. This approach allows Dunlap Marketing to be extremely effective at generating results for you. Our TRIAL PROGRAM is a good way to see how Dunlap Marketing will make a difference for Dunlap Marketing .

All the best,

Mike Dunlap

(281) 496-9870 ext. 140

5-Feb-10 2:00 PM

Thank you for Contacting Dunlap Marketing

Mon, 23 Apr 2012 03:50:41 GMT

A representative will follow-up shortly.

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:35:29 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:34:15 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:34:08 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:34:00 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:33:53 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:33:43 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:33:36 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:33:28 GMT

Commercial Banking Test Page

Commercial Banking Telemarketing and Lead Generation

Sun, 22 Apr 2012 21:33:10 GMT

Commercial Banking Test Page

Effectiveness of phone system leads

noemail@dunlapmarketing.com — Fri, 07 Sep 2007 17:00:00 GMT

Objectives:

Release Date: 7-Sep-07 12:00 PM
Expiration Date: 14-Sep-07 12:00 PM
Please enter the lead number into each survey that you take, this will allow me to track results specific to each lead you have purchased. Please do a unique survey for each lead that you have purchased.

Burnett Staffing - Client Satisfaction Survey

noemail@dunlapmarketing.com — Thu, 12 Jan 2006 23:00:00 GMT

Objectives:

Allow Burnett Staffing to understand how their clients feel about the quality of services being provided and to gather feedback relating to improvement opportunities.

Release Date: 12-Jan-06 5:00 PM
Expiration Date: 22-Jan-06 5:00 PM
Please select the appropriate response for each question asked.

Thank you for taking the time to complete this survey. Burnett values your feedback. The survey should only take about 2 mintues to complete. Once you have finished, you will be able to review your responses.

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Wed, 12 Mar 2008 15:51:13 GMT

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