Implementation Process

• Identify the specific expectations and objectives of a client
• Develop a database - target the specific business types, number of employees, annualized revenue ranges and geography of companies that are of most importance to each client
• Develop scripting and call strategy documents - containing the necessary content for a staff member to advance through a call and address commonly asked questions
• Program the computer telephony applications, import the database and define follow up procedures for each call record
• Assign a project manager to the campaign , this person will be responsible for day-to-day activities of the work and will communicate with the client
• Train and prepare our staff on the details of every campaign, with assistance from each client (we ask for client involvement during this phase)
• Implementation of the calls
• Ask our clients to monitor our phone calls and coach our staff, especially in the early stages of a new campaign
• Ongoing communication with clients throughout the life of the campaign

For more information on how Dunlap Marketing can help you with a Marketing Program please call 877-386-6275 x140  or  Contact Us today!