Database Development

One of the most important elements of any marketing program is the identification of proper database records. This must be done prior to the implementation of any teleprospecting, direct mail or marketing program.

Whether or not you use Dunlap Marketing's prospecting services, we can assist you in targeting and profiling your prospects. Investing in development of your database is as critical as any other phase of your marketing program.

 

The following are examples of typical database considerations:

 

Business to Business SIC Code (industry or business type) Annual revenue ranges Number of employees (or range) Headquarters, branch and/or single location Geography (zip code, city, state, national) Years in business

Business to Consumer Income level Homeownership Geography (zip code, city, state, national) Age Family / children status

 

There are a variety of methods and tools that we use when building a targeted database for clients. The specific method for you is based on the information you already have or know about your customers. If you already have a prospect database and you want to update or expand it, we have solutions to handle this.

 

Once you have properly identified who your prospects are, you can implement a variety of marketing campaigns over an extended period of time to maximize the effectiveness of your database investment.

 

With any consumer campaign it is important that we comply with all state and federal Do Not Call regulations. Based on our membership with American Teleservices Association, Dunlap Marketing will guide you through this process.

 

For more information on how Dunlap Marketing can help you with Database Development please call 877-386-6275 x140  or  Contact Us today!