| Services
- Introduction
|
| At Dunlap
Marketing our goal is to provide customized teleprospecting solutions
which are unique to your business needs. Our staff will meet with
you to develop the strategies necessary to accomplish your goals
and objectives with professional telemarketing services.
|
| Pre-qualified
Sales Lead Generation |
|
Based on defined call objectives,
we teleprospect into selected
database records. During initial stage prospecting (cold calling)
we typically utilize advanced
technology solutions to maximize staff productivity.
Our prospecting processes include making follow up calls, scheduling
callbacks and cultivating "farm" leads.
The value enjoyed in hiring Dunlap Marketing is that we make
the quantity of calls required to identify the quality opportunities
for your company. Stated differently, we shoulder a lot of rejection
that your sales staff does not have to absorb during the prospecting
process.
A typical objective of lead generation is to identify specific
events within prospective companies that you consider lead qualifiers.
In most cases these factors include decision maker names, specific
timing and detailed notes outlining the conversations held with
the company.
For more specific information on
telephone system leads click
here.
|
| Appointment
Setting |
By utilizing all the skills and strategies listed in the
Pre-qualified Lead Generation section, we take the calls one step farther by setting specific time and date appointments.
When required we utilize interactive Appointment Scheduler software
which allows us to manage the process of handling multiple individuals
from one client and programming in unique scheduling requirements. |
| Research
(to identify decision-makers and current applications) |
Research is typically done prior to the implementation of a specific marketing program (direct mail, seminar, trade show, territory assignment) or prior to prospecting and lead generation. Goals of research usually include name and title identification of decision makers and key influencers, confirmation of address information and identification of current systems and equipment configurations.
Research campaigns are specifically designed to capture as much
critical data as possible. It is not uncommon for our clients
to be working under very short and critical turnaround schedules
(with limited staff) when they hire us to perform these jobs. |
| Client
& Employee Satisfaction Surveys |
 It
almost always costs less to retain an employee or client than
it does to replace them. Be proactive in understanding their needs
and feelings by soliciting their feedback. Using an independent
third party to ask satisfaction questions allows the employee
or client to give open and honest answers. Based on their feedback
you are able to respond accurately to their needs.
Dunlap Marketing will assist you in developing a comprehensive solution for conducting satisfaction surveys, including:
- Development of questions and
answer forms
- Automation of data capture
- Methods to capture data including
e-mail, telephone calls, land mail and/or web based solutions
- Report generation
- Presentation of findings
- Survey frequency
|
| Database
Development |
|
One of the most important
elements of any marketing program is the identification of proper
database records. This must be done prior to the implementation
of any teleprospecting, direct mail or marketing program.
Whether or not you use Dunlap Marketing's prospecting services,
we can assist you in targeting and profiling your prospects.
Investing in development of your database is as critical as
any other element of marketing your company services.
The following are examples
of database considerations:
|
Business
to Business
- SIC
Code (industry or business type)
- Annual
revenue
- Number
of employees (or range)
- Headquarters,
branch and/or single location
- Geography
(zip code, city, state, national)
|
Business
to Consumer
- Income
level
- Homeownership
- Geography
(zip code, city, state, national)
- Age
- Family
status
|
Once you have properly identified
who your prospects are, you can implement a variety of marketing
campaigns over an extended period of time to maximize the effectiveness
of your database investment.
|
| Inbound
Services |
Clients hire Dunlap Marketing to handle inbound calls for a variety of reasons:
- One time or seasonal event
registration (trade shows or seminars)
- Off hours requirements
- Overflow or higher than normal
call volumes
- Major advertising campaigns
- Staff productivity and utilization
issues
Whatever the reason, Dunlap Marketing
provides customer service and sales support to our clients.
Inbound calls always take top priority when they come into our ACD (Blended Inbound & Outbound Calls). Our staff is able to be productive before and after inbound calls because they receive outbound calls from different campaigns. There is no idle time waiting for another inbound call. We are able to maximize staff productivity.
All critical information received from these calls is forwarded to you in real time, hourly or daily, depending on your requirements.
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© 2001 Dunlap Marketing
- 877-386-6275 ext 14
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