What is Smart Calling Smart calling is the act of making prospecting sales calls with a plan. In this instance, having a plan entails utilizing a known process and systems you can trust. Dunlap Marketing has been in the business of conducting smart prospecting calls since 1996. Over the years, we have developed a smart […]
Why Cold Calling Does Not Work
If you’re in marketing or sales, you likely have a list of reasons why cold calling “does not work”. Do any of these sound familiar? I just don’t like doing it! My list is overwhelmingly large – where’s my starting point? How do I start a conversation with a cold prospect? The sales cycle takes […]
The Benefit of Utilizing Multiple Lead Generation Approaches
Let’s say your friend invites you to join on a mountain climbing trip. Your first thought is, “this sounds awesome!” Your second thought might be, “what in the world do I bring to climb a mountain?!” Mountain Climbing Resources Here at Dunlap Marketing, we’re not mountain climbing experts. However, we do know there are multiple […]
Quality Control is Important with Telemarketing / Teleprospecting
For our clients, appointment setting phone calls are recorded and saved. Dunlap Marketing has found that because of this process, we gain more client renewals. As a result, there are a number of benefits. Client Benefits: Dunlap management is able to verify that a proper appointment has been set, and that all necessary qualifying questions […]