The search for the perfect candidate to join your leadership team can seem like a grueling task. Not only does this person have to possess a thorough knowledge of the specific subject matter, they also have to be compatible with the existing members of your team. While it might be difficult to see the light […]
The Importance of Practicing a Telemarketing Script – Lead Generation or Appointment Setting
ARTICLE #3 IN A 6 ARTICLE SERIES HOW TO PRACTICE A SCRIPT AND PRACTICE WITH YOUR STAFF “Practice makes perfect!” We all grew up hearing this phrase from our parents, teachers, and coaches. While this phrase has proven to be accurate in sports and schoolwork, have you ever considered it for your telemarketing efforts? As […]
Writing a Script for a Telemarketing Campaign – Lead Generation or Appointment Setting
ARTICLE #2 IN A 6 ARTICLE SERIES HOW TO WRITE A SCRIPT Now that you have identified your database (see “How to Build Your Database”), the next step in implementing a telemarketing campaign is to write your script. Think of a script as documentation of how you would speak naturally Do not get caught up in using […]
The Game of Numbers
How many dates do you go on before you get married? I would be willing to bet that 97 times out of 100, it takes more than just two. The art of sales is a lot like a dating, courtship, and ultimately marriage. It takes patience, persistence, and respect. Patience – Being ready and willing […]