Why is Cold Calling Important?

Cold calling has a very specific purpose, and often, its purpose is forgotten. It’s not forgotten because it’s unimportant – it’s forgotten because most sales people don’t like doing it. As a matter of fact, telemarketing and cold calling remains an important discipline to apply to any sales role. In many business-to-business sales organizations, old […]

The Best Way to Make Cold Calling Work

Throughout Dunlap Marketing’s 22 years, there is one question we are very accustomed to hearing – what is the best way to make cold calling work? While this sounds like a simple question, it’s not always a simple answer. The Best Way to Make Cold Calling Work The truth is, cold calling absolutely works; however, […]

Holy cow! We love making our customers happy!

There’s nothing like starting off the day with a smile. Nothing makes us smile more than happy customers – check out this sequence of events that happened during a project with the goal of setting up appointments. We picked up 2 appointments yesterday – great stuff! But, is there a way to pick up the […]