Implementing Multiple Call Attempts when Prospecting

(And Our Favorite Dating Analogy) How many dates do you go on before you get married? I would be willing to bet that 97% of the time, it takes more than just a few.  We asked this question in an article written in 2015. It’s interesting because now more than ever, I am confident that […]

5 Tips to Increase Success on Prospecting Calls

While conducting a recent team meeting, I asked the staff to share their thoughts on what it takes to have successful prospecting calls. The result of this question lead to a handful of outstanding tips, which prompted me to write this article so I can share them with you.  According to the Dunlap Marketing team […]

What is Good Call Frequency?

Tactful Persistence is the Key to Success How often should you reach out to a target prospect?   This is a question we are asked a lot when setting up an outbound telemarketing campaign. The answer depends upon several factors: Is this a first-time interest in the conversation with the person or company? Is there a […]

Dunlap Intern Q&A Cont.

By: Tammy Tran  Welcome back to our internship series! Recently, our interns gave us a glimpse into their day-to-day tasks at Dunlap Marketing. From market data research to cold calling, our interns were fully immersed in learning about behaviors of prospective clients. They have put in their fair share of hard work this summer! These […]