How to Restart Your Business Now

Written by Audrey Tuttle

We are living through a remarkable time that will go down in the history books and be studied through generations to come. The Coronavirus will not only be remembered for its immediate effect on humanity, but also for its destructive impact on our economy and business structures as a whole. It would be a powerful statement to explain to your business partners and to future generations that during this historic event, your business not only survived the wrath of the Coronavirus but it thrived in its aftermath. Don’t wait, restart your business now!

As businesses are reopening and trying to settle themselves into their pre-Corona state, there is no better time to ensure the success of your company. Dunlap Marketing’s Recovery Program will do that and more.

With our extremely affordable Recovery Program options, you will have the opportunity to work with the successful team at Dunlap Marketing who has been working with companies like yours since 1996. We will provide a four-month prospecting and appointment setting program as well as outbound prospecting phone calls with permission-based email follow-ups. We will take care of your recovery needs and put your business back on track towards success.

“Each day you don’t prospect is a day in the future you don’t have anything to sell.”

Mike Dunlap, President

Provided by Dunlap Marketing:

  • 24 years of knowledge and experience in B2B appointment setting and B2B lead generation services
  • Onsite and ongoing management supervision of your campaign – all work is performed in our Houston office
  • Staff members are W2 employees of the company who have an average of 12+ years of appointment setting and lead generation work
  • Assistance in developing an effective call message (script)
  • All campaign programming, setup, and development work

This program is only being offered for a limited time, so take advantage of this great deal while it lasts. Not only are you able to choose which of the three recovery options is the best fit for your needs, you also get the bonus of 25% off normal pricing with each of the programs.

Your business’s success will be an affirmation to your customers and competition on your ability to face adversity. Be the business that goes down in the history books, not as the company that fell apart from this unfortunate virus but the one that pushed past the challenge and flourished in its existence. The future of your business depends on the choices you make today, make the right choice and check out Dunlap Marketing’s Recovery Program. We look forward to working with you.

For questions or inquiries, contact us online. Or, reach out to Mike Dunlap at miked@dunlapmarketing.com, 281.496.9870 x 140 or Kaitlin Dunlap Cuevas at kaitlind@dunlapmarketing.com, 281.496.9870 x 180.

How to Write Quality Notes While Teleprospecting

 

[We] were just discussing how invaluable your team’s discussion notes were to understanding what’s going on with our target attendees. Very insightful. – Rebecca, Los Angeles, CA

 

Knowing how to write quality notes while teleprospecting is a necessary skill required to achieve positive outcomes from your calling efforts. Frankly, cold calling is a waste of time if notes documenting the conversations are not a factor. If you have a list of 1,000 prospects to call, how can you expect to remember the conversation you had with Mr. Smith at 123.456.7890? It’s nearly impossible!

The good news is if you keep the following tips in mind, it’s simple to take useful notes while teleprospecting.

How to Write Quality Notes While Teleprospecting

Brief, yet thorough

Remember that these are notes; therefore, they do not need to be overly extensive. Keep them brief and to the point. To help make sure you don’t leave out any pertinent information, keep in mind the 5 W’s and 1H – who, what, when, where, why, and how. For example:

  1. Who did you speak to / who do you need to speak with next time / who is the decision maker
  2. What did you speak about / what are your next steps (ie: follow up call, send email with more information, etc.)
  3. When did you call / when is a good time to reach the decision maker / when did the decision maker ask you to call back
  4. Where is the decision maker located (important to note time zones when a follow up call will occur) / if a face-to-face appointment was scheduled, where are you meeting
  5. Why was the prospect interested in your product or service
  6. How did the prospect sound – very interested or somewhat interested? This can be defined as a hot, warm, or cold lead, depending on interest level

Easy to read

While reviewing notes, it is easier to read short blurbs or bulleted lists as compared to long paragraphs. The eyes can quickly skim when the information is spaced out. This is not the time to see how many words you can fit on one piece of paper!

Quick to write down/capture

Shorthand is a great tool to use while taking notes. Dunlap Marketing’s president, Mike Dunlap, is a fan of using shorthand and frequently uses it himself. Here is his shorthand key:

  • TT – talked to
  • SIT – still in touch
  • CB – call back
  • TA – try again
  • LVM – left voicemail
  • DM – decision maker

Need to “spark” your memory

The bottom line is your notes need to be able to jog your memory or inform the person you’re passing them along to of the conversation you had. They also need to clearly state what the appropriate next steps are.

Don’t waste the time you dedicate to cold calling – take quality notes to make sure you achieve the best possible outcome of your teleprospecting efforts.

Thought of the Day – Telemarketing, Appointment Setting and Lead Generation

Is there a best time of day to call a prospect when you are doing your own lead generation or appointment setting?

I have this question asked quite often. In the big picture, there probably is a best time to call a prospect; the problem is we usually don’t know what the best time is for each prospect that needs to be called. Because of this, the worst thing to happen is not to call the prospects at all. Commonly, if you wait for the best time, the time may never come. Or, by putting off making a call until the “best time”, you get distracted by something else and the call never gets made.

Rather than trying to time your calls perfectly, just make them, especially when you are trying to develop a new list of prospects where there is no existing relationship. The game of numbers almost always plays to your advantage if you are making your calls. What is guaranteed is you will never connect with a prospect unless you make a call.

As you develop your list of new prospects, call them, and capturing important information, you also learn what certain people’s behaviors are. As you learn, you might be able to time your future calls better.

In my opinion, it’s acceptable to call at 8:00AM Monday morning, and it’s acceptable to call at 5:00PM on a Friday afternoon. Not everyone starts Monday late or leaves early on Friday afternoons. A great time to catch me is a Friday afternoon, late into the day. I find that our office gets quiet and I become very productive.

Pick up the phone and make the prospecting phone calls that need to be made……….NOW. (comments written by Mike Dunlap, miked@dunlapmarketing.com , 281.496.9870 x140)