Summer 2016 Internship Program

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This summer, Dunlap Marketing hosted three college interns. They worked on selected, entry-level projects and did exceptionally well. When asked to describe her experience with the internship, Meredith, University of Texas, said, “It has been great – I’ve had the chance to see a side of business and marketing that usually goes on behind the scenes. I’ve gained so much knowledge from it!” Lydia, University of Texas, agreed and added, “I learned how to deliver a message in an effective and understandable way during a phone conversation. Over time, I became very comfortable and really enjoyed getting prospects to cooperate. I had a great time at Dunlap Marketing and really enjoyed all of the people here.”

The interns worked a fulltime schedule and even put in their fair share of overtime. “This job has taught me patience and tactful persistence,” said Grace, Texas A&M University. “It can be tiring trying to get to the decision maker, but having a positive attitude can go a long way. The person on the other end of the phone can tell a difference when you speak in a happy tone and they’re more likely to help or listen to what you’re saying.”

Each of the interns agreed that saving time is the biggest value Dunlap Marketing’s services provide to its customers. “Instead of spending time on setting appointments, sales reps can focus on their expertise and actually sell,” said Grace. Meredith added, “We [Dunlap Marketing] are the middle man between our client and their prospect. Dunlap Marketing reports back with details gathered from prospecting calls and the client can use that information to advance the sales process.”

Meredith summed up her experience by saying, “I have definitely improved and gained confidence in speaking with individuals as well as businesses on the phone. It’s a great skill to have in general, but even more important to me because I’m majoring in business. It’s essential to have these skills.”

Dunlap Marketing kicked off its internship program in the summer of 2015. It was a great success for the interns, Dunlap Marketing, and Dunlap’s clients. “The internship was extremely rewarding as well as eye opening,” said 2015 intern, Matt, University of Texas. “The program has proved to be a win-win for both our customers as well as business men and women in the making. Our client campaigns that staff interns flourish with the added enthusiasm. Additionally, these upcoming business leaders gain valuable, real-life knowledge and skills,” said president, Mike Dunlap. With such a fantastic experience for both the interns and clients, Dunlap Marketing will continue with the program. Please email Kaitlin, kaitlind@dunlapmarketing.com, for more information.

Telemarketing Services Bring $1.2M in Quick-Push Sales Effort

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A long-time customer, who has used Dunlap Marketing’s telemarketing and appointment setting services for 9 years, called with a time sensitive project to promote a special 1-day sale. The project had been labeled as “high priority”. In an effort to compliment a direct mail and email push that the customer had already implemented, Dunlap Marketing called over 9,600 prospects inside of a 3-day period. Their job was to call the prospects and gain agreement to attend an upcoming special sales event.

The database represented up to 3-year-old records of individuals who had expressed interest in services, but had not yet purchased. In many instances, active communications did not exist between the client and prospects.

From all the prospects called, the client reported an immediate $1.2 million in new business sales that were signed on the day of the event. During the telemarketing calls, 287 individuals agreed to attend. Of these attending, 62 purchased and took advantage of great pricing. Because of the success of the telemarketing calls, Dunlap Marketing was asked to implement a follow up appointment setting campaign, calling prospects that initially committed but were unable to attend the sales event. Forty-six face-to-face appointments were set and an additional $354,000 in new business resulted from these appointments.

The customer described his experience with Dunlap Marketing as, “Very successful! I am very impressed with how quickly Dunlap Marketing designed a message and launched a call campaign that created outstanding results and revenue. It is amazing at how they responded to such a large prospect list. We will implement this same strategy again next year.”

Can a telemarketing campaign bring your business more than $1 million in immediate sales? Maybe yes or maybe no. However, if done correctly with a targeted call list, Dunlap Marketing can implement a “quick-push” telemarketing and appointment setting campaign similar to this. Organization, experience, efficiency, and well-trained staff members are all key ingredients to success.

Top 8 Things INTERNS Will Tell You About Telemarketing

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Describe your experience this summer with your intern job at Dunlap Marketing.

  1. “I had the chance to gain valuable real-world experience while also developing my leadership skills and understanding how important marketing/sales is to every aspect of business.” – Jessica, University of Texas, Marketing
  1. “During the campaign it is hard work, but at the end of it, there is a sense of satisfaction hearing the final results, and knowing you took part in the early stages of the sales cycle.” – Matt, University of Texas, Accounting

What do you consider the most important thing you learned during your internship?

  1. “How to be fearless in a professional setting. Having made so many telemarketing calls during my time here, I know I can go into the workforce and not be afraid of meeting with people and selling.” – Allen, Texas A&M University, Finance
  1. “You can’t wait for business to come to you, and getting business is not as simple as putting an ad out. Identifying prospects and turning prospects into customers is the only way you will be successful.” – Matt, University of Texas, Accounting

What do you consider the second most important thing you learned?

  1. “Hard work pays off – just because something does not seem to be working in the moment, business is a numbers game. It’s also a game of inches, and every inch you can get goes a long way.” – Matt, University of Texas, Accounting
  1. “The reasoning that goes into the businesses’ strategy. Sitting down with Mr. Dunlap and hearing him talk about why he does things and why he doesn’t will really come in handy in the future.” – Allen, Texas A&M University, Finance

What do you consider the biggest value that a customer receives from Dunlap Marketing services?

  1. “It’s the security of knowing that everyone at Dunlap Marketing who works on their behalf is looking out for their best interest. Customers know they’re getting a high quality service.” – Allen, Texas A&M University, Finance
  1. “The one-on-one interaction with prospects. Talking individually to prospects makes a big difference. With Dunlap Marketing, customers know they are getting friendly voices to adapt to prospect needs and lead them through the first steps of making a sale.” – Jessica, University of Texas, Marketing

The Game of Numbers

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How many dates do you go on before you get married? I would be willing to bet that 97 times out of 100, it takes more than just two.

The art of sales is a lot like a dating, courtship, and ultimately marriage. It takes patience, persistence, and respect.

  • Patience – Being ready and willing to wait for the other party to think over things
  • Persistence – Being tactful and comfortable with following up
  • Respect – Time, space, and money are all things that people hold closely; respecting these three things is critical for any relationship to thrive

Many esteemed business leaders believe three percent of sales are made on the second contact, ten percent of sales are made on the fourth contact, and eighty percent of sales are made on the fifth to twelfth contact. Note, these numbers may not be exact, but we believe they accurately reflect typical sales behavior.

In the teleprospecting campaigns that Dunlap Marketing does in a primarily business-to-business environment, it is very common for us to make at least eight call attempts before we start feeling the early indications of list saturation. The fact is, tactful persistence is required if you want to speak with the people who make decisions.

Only ten percent of sales people make more than three contacts. Forty-eight percent of sales people never follow up with a prospect. Again, these numbers are believed by many respected business leaders to reflect common behaviors.

We have learned that just because someone is not easy to connect with, does not mean they are not interested in what we are promoting – all it means is that they are probably busy. The game of numbers works well in our favor – if we call enough records enough times over a couple months, we will accomplish our goals without wearing out our welcome.

So, how many dates do you go on before you get married? Two? Four? Twelve? You tell me!